CIMB MALAYSIA

CIMB Group is one of Southeast Asia's leading universal banking groups which offer consumer banking, investment banking, Islamic banking, asset management and insurance products and services. The Headquartered is in Kuala Lumpur and others are located in Malaysia, Singapore, Indonesia and Thailand. As Malaysia's second largest financial services provider, they operate both conventional and Islamic solutions basis through three main brand entities such as CIMB Bank, CIMB Investment Bank, and CIMB Islamic. Their organization used informational technology since it important that useful in business and automatically it give great insight to anyone learning about business. For instance, they use facebook and twitter to inform others the background of the company, the event that CIMB organize, and also be the placed that customer make a suggestion and complaint. This is quickly response by customer that is CIMB can get the feedback. Based on having a twitter and facebook, CIMB gain many benefit such as from the aspect of sales and marketing, it will increase more profit when customer can get benefit from the company itself. Besides, they also can increase their service as well, such as they provide service of borrowing money and save money including interest. Therefore, CIMB make the twitter and facebook as their sources to gain competitive advantages where customers choose the greater value which is they can make the better choice from it information.