PARKSON

Parkson founded in 1987, Parkson is the biggest department store with 36 outlets all over Malaysia. In the department store sector, Parkson has strategically tiered its stores to cater to the needs of different market segments and locations. No confusion as the stores are categorized into 3 tiers depending on suitability of market & location. Premium stores such as Parkson Pavilion, KLCC, 1 Utama and Gurney Plaza bring a whole new store environment with contemporary retail presentation, open walkways, chic displays and vibrant lighting, creating a cozy ambience that pampers customers and enhances their overall shopping experience. Housed with  designers and international labels, it has garnered unbelievable responses amongst the fashion crowd and attracted more discerning shoppers to the store. Parkson use facebook to promote their product and services. Another reason why Parkson use facebook in their business because easy and lower cost  to promote their company. If I am marketing manager it wil make me easier to give important information to public like Parkson, offers a more lifestyle selection of merchandise focused on style, quality and variety, in a contemporary ambience targeting the middle and upper income families.